Worldwide, mobile games are expected to reach $30 billion in revenues in 2015, surpassing overall revenues for console games, according to market researcher Newzoo. Rival Machine Zone also launched a TV campaign with supermodel Kate Upton to recruit more users for Game of War: Fire Age. But while that game has been generating hundreds of millions of dollars in revenue for the past year, Ucool’s game is less established.Jim Ngui, the producer of Heroes Charge at Menlo Park, Calif.-based Ucool, told us in an earlier interview that TV advertising is actually cost-effective. It hits a wider net of mainstream users than targeted mobile gaming ads. But the cost per install of mobile gaming ads has been rising so much that TV doesn’t seem so outlandish anymore, Ngui said. The game is the No. 3 top-grossing role-playing game in the U.S.

On Google Play, and it is the No. 1 card-based game on iOS in 130 countries.Heroes Charge debuted in August, and it has slowly rolled out worldwide.

An original piece of my interpretation of Eva Emberstar the fire mage from the mobile game Heroes Charge. The entire piece was composed digitally using.

But now Ucool will launch the ad campaign in 25 countries on dozens of cable TV networks. The game is targeted at men and women ages 18 to 44.The new ad is a 15-second national TV spot that will debut on the Super Bowl on Feb.

1, and then it will air on the The Tonight Show Starring Jimmy Fallon. It will also air on ABC, NBC, and other broadcast and cable networks. The ad features the hero, Emberstar, doing some severe damage to skeletons.“Heroes Charge’s success is the result of the studio’s focus on exceptionally high quality game design and a strong ‘player first’ mentality. The vision of Ucool is to completely change the ‘freemium’ game model,” said Ucool’s CEO Lu Lu, in a statement.

“Unlike others who try to force users to spend money with progress-limiting pay walls, we believe that players will support games that respect their time and money which is why we provide access to all of our game content and upgrades without requiring users to spend a single dollar.”The Heroes Charge app has surpassed 9.7 million installations and maintains a monthly retention rate well above industry average at 27.8 percent. On average, players log in three to four times per day, and play for 45 minutes per session, totaling two to three hours per day each.

Join with your friends in the best and latest action RPG multiplayer online battle arena, HEROES CHARGE!Collect and train your heroes, gather your teammates, strengthen your heroes and wipe out the enemy in thrilling, addictive and fast-paced games. Over one hundred quests for you to partake in the story that YOU tell.Which heroes will you choose?Our Subreddit Rules. ✔ Content directly related to Heroes Charge. ✔ Posts that follow.

✘ Witch hunting or hateful speech. A dance of fire and ice download. ✘ Content unrelated to Heroes Charge. ✘ Anything violating uCool's ToS or EULA.

✘ Spam.Filters.Useful Links (INCOMPLETE).Community Resources. If you have any questions regarding what heroes to level and what team to make, please post them here. Individual threads will be deleted by the mod team.

Please sort posts by new so you can see new questions.A couple of guidelines for posting:. Please read the FAQ before posting. A lot of your questions are probably covered there.

Please do not spam your questions repeatedly. If you receive no answers with 24 hours or so you can try and post it again. Team composition questions should be labeled ARENA COMP, GA COMP, CRUSADE COMP, etc in the title. Please list your team (along with each hero's levels and stars) in your post. Pictures are easier, but it's also more of a hassle for someone to help you if they have to keep flipping back and forth between pictures. Team level and VIP level should be included in your post.

Be nice, the people helping you get nothing out of it and are doing it purely to help you. Use the Filter section on the right to see a list of previous Weekly Help Threads. A lot of questions similar to yours have probably been answered in the past.

GA COMPCould use some tips for my GA squad(s). Team level 77 atm.

5. Commando P+2. Mystic P+2.

Rifleman P+2. Frost Mage P+1. Arcane Sapper P+1 (full enchants, have enough for P+3 full ench)4. War Chief P+2 (69/150).

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Old Curse P+2 (1/150). Death Knight P+2 (1/150). Cloud Walker P+2 ( 145/150). Savage One P+1 (57/150)3. Chaplain P+3 (82/100). Death Mage P+2 (2/100). Drunken Master P+2 (90/100).

Shadowleaf P+1 (62/100). Succubus P+1 (33/100). Machinist P+1 (96/100). Depth's Voice P+1 (16/100) Lv.75. Vengeance Spirit P (28/100) Lv.

611. Ember Blade P+1 (4/20)At the moment, finishing CW and then pumping Ember Blade.Having trouble balancing squads with enough synergy/not stacking one too much. At the moment, they usually look like:. WC/OC/Mystic/DMage/AS. SL/SO/COM/RIF/CW. SUC / MAC / FM / DK / DM (panda). You seem to be in working order.

Once you get to 78, get Arcane Sapper to P+3.As for your teams, DMage and RIF aren't suited for the arena. Swap DMage for FM and you'll maintain synergy. You could also swap drunken for WC for the blind conjunction with Mystic, making AS more effective in more situations.Swap RIF with DK. VS is a good replacement.

Keep farming her.3rd team is as good as it's gonna get. You just have to bring it up to speed a bit more. Having two great teams and one good team is okay. Might wanna bring in FD and EB on the third team, that'll set you straight in the future. Bench RIF and Succ when you get them. Grand Arena - Team level 56, VIP 6I will be hitting 60 in a few days and I'm trying to prep a Grand Arena team. I am typically top 25ish in Arena, and have been up to rank 1 a few times.

Would love some advice on if what I have going is decent, and if there are any big changes I should make in my teams.Currently my plan for my first two teams is to run WC/FD/CW/Com/SL and DK/Succ/OC/FM/MysticMy third team looks like it will be admiral (replaced by panda once farmed), machinist, sapper, and then two more I'm thinking Imperial Executioner, and maybe Vengence Spirit once I finish farming her. I'd love any suggestions on moving heroes around or other ways I could form it up though. Also if there is any heroes I should be farming that I'm not. 3. Cloud Walker P.

Fallen Dom P. Succubus P. Commando P. War Chief P. Old Curse P. Death Knight P.

Frost Mage P. Mystic P. Arcane Sapper P.

Lightning Elemental B. Professional Killer, Warrior Monk (undeveloped)2. Shadow Leaf P. Machinist P. Chaplain P.

Admiral P. Shallows Keeper B+2.

Ice Mage B.Imperial Executioner, Savage One, Cleric, Emberstar (undeveloped)1./undeveloped. Sniper, Rifleman, Tusked Storm, Psychopath, Forest GuardianIn Progress. I'm very close to getting Silencer and Vengence Spirit, will have Drunken Master in about a week. I'm also working on 4.' s for OC/com/frost mage out of crusade, and working on sapper with my guild coins.

I keep sucking at arena/grand arena and have heroes that shouldn't be doing so poorly. Anyone have advice at which combinations of the following I should be using.

Team level is currently 71 and all skills of the following are maxxed out.5.Commando Lvl 70Mystic Lvl 704.Old Curse Lvl 71 (32/150)Vengeance Spirit Lvl 70 (19/150)Arcane Sapper Lvl 70 (71/150)Frost Mage Lvl 67 (34/150)3.War Cheif Lvl 71 (84/100)Death Mage Lvl 71 (19/100)Drunken Master Lvl 71 (0/100)Fallen Dominion Lvl 71 (0/100)Shadowleaf Lvl 70 (58/100)Deathknight Lvl 70 (36/100)Machinist Lvl 70 (10/100)Savage One Lvl 68 (71/100)Shallows Keeper Lvl 65 (34/100)Old curse is P+2, the rest are P+1 and ready to be promoted as soon as they are of level. I'll have cloud walker in a day or so and can level him up within the week. I also have ice mage at lvl 63, master mage lvl 56, silencer at lvl 46, vangaurd warrior lvl 40, wandering spearman lvl 28, rifleman at lvl 31 and a 4. deathgore at lvl 20 and deapths voice was just unlocked and is still lvl 1. Which heroes should I focus on leveling up and which combinations are best for grand arena/arena. ARENA COMP, GA COMP my team level 59, vip level:64.full skilled, enchanted: comm(59), dk(59), phoenix(59)3.full skill and enchanted:ih(59), stormlord(59), vs(59), oc(59), as(59)pretty high skilled and enchanted: sh(53), wm(53), po(56), mystic(59),2.full skill and enchanted: wc(59), sl(59)high skilled enhanted: chap(59)low skilled enchanted: rifle(53),fm(55),savage(59).i will hit 60 level tomorrow. Any advice for normal and grand arena?i have also undeveloped bear warrior, shadow shaman, wandering spearman.

Should i invest on them?. I've taken the extra 15 minutes to format your post, because as it is, it's extremely difficult to figure out what you have/don't have.

Level fewer heroes (10-15, based on your funding), but keep them at your hero level always. You have 6 champions at your level, but several champions close. Arena success relies on having a strong group of PvP champions at your hero level, with upgraded skills. Keep that booty cave running (3 hour is pretty good, 10 hour you lose a lot of pots).

2/5 slots in your Arena team are weak. At your level, only three heroes are really top notch in PvP (War Chief, Commando, Old Curse).

Lunar Guardian is actually pretty awesome at 60ish - pump those extra levels and you have a really good filler until 70. The remaining two spots are weak; the best things you have to fill at the moment are Death Mage (weak because she usually dies by the time her ult casts, doing considerably less damage), Mystic (blind, but squishy), Shadowleaf (needs more., weak to clones). GET THESE: Ember Blade, Cloud Walker, Fallen Dominion, Lunar Guardian, Phoenix should all be on your list (of 10-15 heroes) to star and level up. I recommend Ember as you only need to get him to 2., and he will already be able to carry your team 1v5. The more of these you have in your Arena Squad, the more success you will see. More.

= More win: Having a 5. hero (or 4.) is a HUGE advantage for your team as the stat bonuses can often be better than a whole tier of upgrades. I'd strongly recommend that you push your strongest arena heroes to 4. ASAP (WC, COM, OC), and get EB/MYS to the highest star count that you can.

A strong PvP hero that is 5. is worth more than any number of 3.

heroes, and several 4. heroes. Max skills. All of them, for any hero you care about in PvP.